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Case studyCommunicate
@josemacanbe
Over 100,000 YouTube subscribers and 700,000+ cumulative followers: a technical personal brand in Spanish.
Client
Personal project
Pillar
Communicate
Disciplines
Content · Brand
01
The challenge
Building a technical personal brand in Spanish with a real audience, on a platform where most AI content is hot air.
02
The solution
Content on applied AI, programming and productivity with real, replicable use cases. Before that, an audience of 680,000 followers on TikTok and an official collaboration with TikTok Spain for the 2022 Qatar World Cup.
03The result
A YouTube Silver Play Button, over 700,000 cumulative followers across platforms and a channel that generates real business opportunities: thePower hired me after finding me there.
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